Holiday Magic, Wrapped in Gold

Ferrero Rocher hazelnut pralines are a chocolate lover’s delight, wrapped in elegant gold foil. With household penetration down, we realized people needed an emotional reminder that Ferrero Rocher is not just an ordinary box of chocolates; it’s an opportunity to create special moments of connection between loved ones. So we launched Golden Transformations to bring that joyous spirit to life in the form of glittering golden pixie dust, which transforms any celebration into something truly spectacular. Then we spread the magic across TV, digital, social and holiday celebrations everywhere. 

Strategy Integrated Big Idea TV Social Media Digital/Mobile Brand Identity

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