Standing Out From The Herd

Small business owners may not be internationally known celebrities like Mark Zuckerberg or get flashy headlines in business pubs like Elon Musk, but these hard-working heroes are the embodiment of the American dream and the backbone of the American economy. So for Terri & Sandy's first campaign for The Hartford, we set out to reveal these men and women as the noble figures they are. Inspired by the brand's 150-year-old logo, we brought to life an antlered icon to celebrate small business owners everywhere and show them that, when you’ve got insurance from The Hartford, “The Buck’s Got Your Back.”