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Standing Out From The Herd

Dozens of competitors. Spokespeople who are household names. Jingles as famous as Beatles tunes. There’s no doubt about it: Insurance advertising is a brutal battlefield. For our first campaign for The Hartford, we needed to come out swinging. Inspired by the brand's 150-year-old logo, we brought to life an antlered icon and proved to small business owners everywhere that, when you’ve got insurance from The Hartford, “The Buck’s Got Your Back.”

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