Putting Conversation Center Stage

Sennheiser, headquartered in Germany, is a global leader in audio technology.  Recently purchased by Sonova, the #1 hearing solutions company in the world, Sennhesier’s 2023 objective is to break into the rapidly expanding consumer hearable space. And so they introduced Conversation Clear Earbuds, an innovative product designed to enhance conversations in noisy environments. 

To get the word out, we tapped into Sennheiser’s rock’n’roll roots and found the pitch perfect pitchman – Dee Snider of Twisted Sister fame.  With the help of his infamous pipes, we created a spot that cranked the humor up to 11. And helped  launch the latest star in the Sennheiser product line up.

 

Strategy Integrated Big Idea Social Media Digital/Mobile
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