A Pet Care Brand Stands Out in the Pandemic
Freshpet's “Home” was named a “Top Breakthrough Ad of Q1” by Ace Metrix. Over 2,000 ads were tested last quarter and “Home” achieved breakthrough levels reached by less than 1% of all ads. Importantly, the ad achieved attention and likeability levels on par with the top Super Bowl ads.
Ace Metrix reported: “Freshpet’s ‘Home’ was the first (and only) pet care brand to address the pandemic with a message that put a positive spin on the shelter-in-place orders throughout the country.”