A MUSEUM THAT DIDN’T EXIST A CAMPAIGN THAT LET PEOPLE IMAGINE IT
The Story
- Client:
- Princess Cruise Lines
- Category:
- Travel and Tourism
- Creative Campaign:
- Princess Love Boat
FALLING BACK IN LOVE WITH THE ORIGINAL LOVE BOAT
Cruising was down. Heck, the whole travel category was down. And Princess Cruises needed to find a way to fill beds and reignite travelers' love of cruising. The operative word being love. Because guess what? Princess is the OG love boat, with an iconic legacy (not to mention one of the most famous theme songs in television history). So we breathed new life into that legacy, blending
nostalgia with modern romance and a sense of adventure, to remind people not just to travel again, but to fall back in love with the idea of vacation itself. Along the way, Hannah Waddingham lent her unmistakable warmth to a fresh take on the famous tune, inviting a new generation aboard. Some call it nowstalgia. We call it love.
Hannah got the social world on board
“It’s such a beautiful experience. I would genuinely take anyone.”
SOLD OUT
Itineraries in key seasons
6%
Average annual occupancy growth over 4 years
98%
occupancy rate fleetwide
CAPABILITIES
- Integrated
- Strategy
- Creative
- Production
