National Geographic Museum of Exploration advertisement in a transit station reading “See things you could only imagine.”
Client:
National Geographic
Category:
Experiential/Destination Marketing
Creative Campaign:
See Things Only You Can Imagine

A MUSEUM THAT DIDN’T EXIST A CAMPAIGN THAT LET PEOPLE IMAGINE IT

National Geographic Museum of Exploration ad comparing the height of an average wave in the Drake Passage to a person.

Washington DC is home to over 70 museums. Yes, 70. So when National  Geographic asked us to create a campaign for their new, DC-based museum, we needed to make it stand out. Instead of showing photos of their exhibits, like every museum does, we created a campaign that asked people to “imagine” the new exhibits instead.

Using National Geographic’s iconic yellow border, we created an OOH campaign of over 100 unique placements that transformed spaces around DC into things you could only imagine.

FieldTrip_Op_11 _no_footage
“The work turns the city
into an extension of the museum experience.”
Tim Nudd, Ad Age
National Geographic Museum of Exploration transit ad explaining that riding an elevator to the moon would take 16 years.
  • National Geographic Museum of Exploration subway banner featuring yellow frames and a silhouette, with a moving train below.
  • National Geographic Museum of Exploration ads reading “See things you could only imagine” displayed along a subway platform.
  • National Geographic Museum of Exploration transit ad comparing the height of a grizzly bear with photographer Joel Sartore.
  • National Geographic Museum of Exploration digital display featuring yellow geometric frames and the slogan “See things you could only imagine.”
  • National Geographic Museum of Exploration subway ad comparing the height of Sylvia Earle’s armored dive suit with the ocean explorer.

Stuff About Advertising’s, Ashley Rutstein, recaps the launch of the National Geographic Museum of Exploration launch.

linkedin-video (1)
National Geographic Museum of Exploration floor advertisement comparing a rainforest hike to walking across a muddy path.
Big Bus in Washington, DC, wrapped in a National Geographic Museum of Exploration ad comparing its size to a Spinosaurus.

COMPLETELY SOLD OUT

Tickets Opening Weekend

CAPABILITIES

  • Strategy
  • Creative
  • Design
  • Production

What Excellent News do you want to share?

The Work

Say Hello

General Inquiries and Careers

Got a problem to solve?

New Business Opportunities
Freshpet team members wearing branded safety gear during a facility tour.
Terri & Sandy agency team members posing together in their New York office, all wearing different types of denim