Nutell-awwwww

When Nutella launched in America, it quickly found its way into our hearts, memes, and indulgent desserts. But not necessarily into our pantries. Our charge was to introduce Nutella’s global positioning– as a breakfast staple and maker of memories–to US families. To stoke the cocoa and hazelnut cravings, we launched Spread the Love, a campaign designed to celebrate precious moments of connection around the breakfast table. Our social campaign made the campaign even sweeter.