Kitchen Convos

In a category exploding with fresh, healthy dog–food brands, Freshpet needed to cement its status as the best in the biz. But rather than shout claims, we mined insights—like the fact that our key target doesn’t have a “pet,” they have a “pet partner.” Cue Freshpet’s new positioning as “Better Food for Your Better Half.” We launched the platform with a suite of subtle spots eavesdropping on the kinds of dinnertime conversations we only have with those we love most.