Twice-exceptional (or “2e”) students have a learning difference or disability but are also gifted with exceptional talent. Bridges Academy is the only school in the LA area dedicated to 2e students. Inspired by some of history’s greatest thinkers—who also happened to be 2e—our pro bono campaign for the school showed the potential that every Bridges student has to harness their talents and change the world.
Our 2e icons came to life in print, posters, and swag. Famous 2e’s took over the school’s website, its presentation materials, and its report cards. Even Bridges’ academic departments were renamed in honor of the our 2e heroes.
Thanks to the Effie-winning campaign, Bridges Academy’s admissions rose over 30%. That means more 2E students than ever are seeing their potential to achieve greatness. What could be more exceptional than that?