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Updating an American Icon

Everyone knows Super 8. It's the world's largest economy hotel chain. But what they don't know is that Super 8 just finished a super overhaul, updating their rooms with contemporary bedding, modern design, and local photography. We needed to let people know.

So we leveraged Super 8's road trip heritage and highlighted true things that happen on the highway. Now when things go wrong, you can bet your last Slim Jim there's a cozy, contemporary room at Super 8 to make it better.

So hey, see you on the road.

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