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A "Marvel" of a Campaign

When Phonak, the global leader in hearing solutions, briefed us on their revolutionary new hearing aid, we not only generated campaign ideas; we even came up with a name for the product: "Marvel." It was the only name worthy of a hearing aid that could connect to all Bluetooth devices, enable hands-free phone calls and adapt to any hearing environment, while also being rechargeable. 

Then we penned a line that drove all communications: "It's not just a hearing aid. It's a multifunctional Marvel." 

Of course, the launch campaign needed to be as disruptive as the product. So we created a series of webisodes starring two best friends, Sarah and Ellie (think Grace and Frankie). Each webisode showcased the technological innovation that is Marvel with style, wit, and humanity. 

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Getting Boomers to "Like" Hearing Aids

Our Baby Boomer target is tech and social media-savvy, so we needed fresh content to grab their attention. We created fun GIFs, stills, and cinemagraphs across Phonak's digital channels to show consumers how to utilize Marvel in everyday life. 

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