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The Home of Your Next Discovery

When we found out HomeGoods was launching a sister store called Homesense, we wanted to scream it from the rooftops (everyone did!). But when we were challenged with generating excitement about the new store openings, we took a much more targeted approach. 

Using Facebook and Instagram (where home decor fans look for inspiration), we hyper-targeted fans of HomeGoods in areas where Homesense was about to open. 

We gave these decor fanatics a taste of the kinds of discoveries they might find at Homesense, while also differentiating the brand from their beloved HomeGoods. 

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Here’s to Grand, Grand Openings.

The first four store openings had lines around the block—and traffic since continues to exceed expectations. All this from a hyper-targeted, highly social campaign, with a distinct tone voice, of course. 

No matter what part of the country, fans can’t get enough—and neither can the press. 

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