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Vote Peeps!

Every February, a furry curmudgeon emerges from his lair and takes a guess at when spring will arrive. But guessing isn’t good enough. That’s why we put our faith in the infallible Peep, the marshmallow treat whose appearance is the surest sign that spring is nearly sprung. In this election year, our digital campaign pitted the sugary chick against the surly groundhog and invited consumers to decide once and for all who is the true foreseer of spring.

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