Between six and twelve months, babies are learning a lot of important lessons. And no nutrient supports their developing brains better than iron. Yet only 8% of Millennial moms considered iron to be an essential part of their little one’s diet. Our goal was clear: raise awareness about the importance of iron and about Gerber’s iron-rich infant cereal—the #1 way to “Nourish the Noggin.”
Our integrated campaign about baby lessons taught mom one too: The iron in Gerber infant cereal is vital for her little one's brain development. Which means more babes than ever are getting smarter by the spoonful.