Gerber’s most precious equity is the iconic Gerber baby logo. Every mother sees her own child in that simple circle. But there are Gerber babies of another kind too: fruits and veggies. And just like mom’s little one, these too should be handled with care.
Our campaign’s simple parallels and elegant visuals gave Gerber’s look and feel a modern upgrade. And a renewed focus on Gerber’s fruits and veggies helped Millennial moms see America’s largest baby food brand as a little less factory farm and a little more family farm.