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Closing the Climax Gap

In perhaps Terri & Sandy’s hottest campaign yet, we advocated for equality in a place where women often lag behind their male counterparts—no, not the boardroom, the bedroom. After learning that women experience 30% fewer orgasms than men, we teamed up with Emojibator to close the Climax Gap with the help of emoji-shaped vibrators and a few handy euphemisms. Launched during International Masturbation Month, our campaign showed women that empowerment can feel good. Like really, really good.

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