Each Disney Princess is the heroine of her own story, an inspiring role model whose inner qualities give her the strength to achieve her dreams. Tiana’s entrepreneurial spirit helps her build a business against all odds. Merida has the courage to break tradition and save her family. Belle's kindness lets her see the goodness inside the Beast.
In a magical moment for our whole agency, Disney invited us to help extend the power of these iconic Princesses. By showing girls around the world that they share traits with their favorite leading ladies, our campaign aimed to help them realize their full potential so they too can “Dream Big.”
Love how @WaltDisneyCo is changing the definition of #princess for our girls. #dreambig
Fantastic commercial. As a dad with 2 young daughters I am already dreaming of what they can accomplish. Joe Erica Melissa
Well said. A princess is so much more than just a crown, a pretty dress, and a hand wave. Sonja Harvey
To reach a princess, sometimes you have to go through the queen. We created content specifically geared towards moms to show them that Belle, Cinderella, and the rest of the Princess posse could be inspiring role models for their daughters.
Across social media channels new and old, we filled fans’ feeds with inspiring Princess social media content, much of it timed with major cultural events like International Women's Day, Earth Day, and the Super Bowl. The campaign also served as a launch pad for the new Disney Princess Instagram account.