After Frozen became a bona fide cultural sensation, Disney charged us with creating a holiday spot that captured the film's one-of-a-kind warmth and wit. So we created an anthem video presenting the Frozen characters as an animated extension of the modern American family, a group that includes both traditional and nontraditional faces.
The TV spot shattered the brand's benchmarks and has become an evergreen holiday spot for the Frozen franchise. Two more videos rounded out the campaign.
To further spread our holiday message, fans were invited to submit their funniest, sweetest, and wackiest family portraits for a chance to appear on Disney's Times Square billboard and to meet Elsa herself at Walt Disney World Resorts.