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The Frozen Family

After Frozen became a bona fide cultural sensation, Disney charged us with creating a holiday spot that captured the film's one-of-a-kind warmth and wit. So we created an anthem video presenting the Frozen characters as an animated extension of the modern American family, a group that includes both traditional and nontraditional faces.

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Catching Fire

The TV spot shattered the brand's benchmarks and has become an evergreen holiday spot for the Frozen franchise. Two more videos rounded out the campaign.

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Say Freeze!

To further spread our holiday message, fans were invited to submit their funniest, sweetest, and wackiest family portraits for a chance to appear on Disney's Times Square billboard and to meet Elsa herself at Walt Disney World Resorts.

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