For over three decades, families have come to CCRM to treat the very toughest cases of infertility. But despite tens of thousands of success stories, only patients deep into their fertility journey had ever heard the CCRM name or knew the excellence it stood for. Our mission was to transform CCRM from a niche expert into a household name on par with the Mayo Clinic or Memorial Sloan Kettering Cancer Center. We started from scratch, redesigning the entire CCRM brand experience—from websites and welcome signs to business cards and baby announcements—all built around a new, thematically-powerful logo.
For the one in eight couples who struggle to get pregnant, infertility can be the most emotionally and financially taxing journey of their lives. Even so, a shocking 90% never consult a second doctor before beginning treatment. That’s why so many would-be parents arrive at CCRM only after years and years of failure elsewhere. So we created the brand’s first national campaign to convey one, simple truth: You can end up with the best. Or you can simply start there.
After CCRM’s new look and campaign launched, appreciation poured in from across the country. CCRM doctors loved the new look and voice for their beloved clinics. Moms and dads of CCRM babies loved the celebration of success stories like theirs. But best of all, would-be parents loved discovering a fertility clinic that didn’t just promise hope, but delivered on it too. (We’ll revise this section to cover data/awards here if/when we get them.)